Our Approach
Leading the Way in Digital:
Cutting-Edge Strategies and Services to Drive Your Business Forward
Business Analysis
At the first stage of any online marketing project that we work on, our team will work closely with you and acquire a comprehensive understanding of your business model, including but not limited to: your current business situation, core products and services, unique selling propositions, your target audience and main competitors.
It is important at this stage, that knowledge sharing takes place on the current business, its stage in the life cycle, what are the key needs and it’s current position in the marketplace, so our team of experts can have all information required to conduct a website/app and online marketing audit of the business, review competitors and identify opportunities following our tested processes to compete in the digital field.
Goals and Objectives
Once we have a full understanding of the project, your business
We believe that clear KPIs (Key Performance Indicators) are needed to make sure the project and any supporting campaigns are designed and implemented in the correct direction, also with the best possible spend. We will set SMART objectives; which are Specific, Measurable, Achievable, Realistic and T
Strategy and planning
Once we have clearly defined the goals and objectives of the project, our team of certified experts will conduct business, digital assets, market and competitive analysis using scientific approaches and will formulate a digital marketing strategy and supporting campaign plan which is tailored according to your business needs and project at hand. The campaign plan will include what digital assets are needed, marketing channels that will need to be setup and what marketing communications will need to take place. In order for brands to compete in today’s online environment, storytelling is important, so in this step, our team of experts will help determine the best way to communicate your brand story so it appeals to your target markets.
No matter what sized company, budget, or stage in your business life-cycle, we will ensure that all production and online marketing activities are implemented in the right order, with a step by step approach to
Implementation
On the completion of Strategy and Planning, you will have a clearly defined digital marketing strategy that is aligned with your company business strategy. Our team will have completed all the production necessary to support the marketing campaigns, setup and tested all web analytics to track and monitor the KPIs setup in Goals and Objectives, so we can report to you on the performance of the campaigns.
Once we have your sign off, the campaign will be launched. Whether your project needs, one specific digital marketing
Monitoring & Optimisation
Throughout the campaign, our team of experts will be monitoring the data on a daily basis to ensure that it is being implemented correctly. E-commerceonline adopt a scientific approach to digital
Tracking campaign data will allow you see the campaign results in microscopic view, which subsequently will allow you to allocate metrics better during the stage of the campaign through optimisation activities so you are getting the best possible results.
Data Gathering
Based on the performance report, our team
Our consultants work in partnership with our